living long


If you’ve scrolled through social media, you’ve probably seen it: influencers, athletes, even your next-door neighbor, all braving icy baths or gasp-inducing cold showers—all in the name of health. Cold plunging has swiftly moved from fringe wellness trend to mainstream practice, with Google searches for “cold plunges“ exploding over the […]

The Science-Backed Benefits of Cold Plunging











life expectancy
It may come as a surprise, but life expectancy in America is on the decline—despite the staggering amounts we spend on healthcare. So, what’s behind this troubling trend? What are other high-longevity countries doing differently? And most importantly, what steps can we take to add more healthy years to our […]

Life Expectancy in the United States Compared to Other Countries