The feminine care industry is looking to change the way we approach health for women. From now on, the industry hopes to be more transparent, more convenient, and less taboo. Starting with all-natural and, in some cases, reusable feminine hygiene products to mobile apps that help monitor fertility, companies are innovating the industry like never before!
1. All Cotton Tampons for women
Women are finished with using products they know little about; they want to know what they are putting in their bodies. Now they can. A New York City-based startup, Lola, founded in 2014, is a mail-order subscription service for tampons. Now, you can get your tampons on demand and delivered to your front door! Each delivery consists of one box of 18 tampons, customizable to meet different menstrual flows. More importantly, Lola manufactures tampons that are 100% cotton. Finally, this essential feminine hygiene product is both natural and biodegradable. Natural products for the natural female.
2. Leak-Resistant, Reusable Underwear for women
Women all share the fear of leaking through a tampon or pad. It’s about time a product dispelled those fears. Well, the time is now. Thinx, based in New York City and founded in 2014, produces reusable underwear. These panties can hold up to two tampons’ worth of liquid – the perfect alternative to bulky maxi pads. Feel clean, secure, and feminine in Thinx panties.
3. Menstrual Cup
Hoping to raise $50,000 on Kickstarter, LoonLabs, founded in 2015, raised $160,000 for their reusable menstrual cup. Clearly, there’s a high demand for this product. With such overwhelming support, this device will reshape the feminine care market that is currently dominated by tampons. Essentially, the device syncs with a mobile app, enabling women to know their fluid volume and color during menstruation. Knowing this information will help women identify any possible changes in their health.
4. Mobile Apps that Track Menstruation, Ovulation, and Much More
Created by Glow, based in San Francisco and founded in 2013, the Eve app focuses on a woman’s reproductive health. This app particularly helps sexually-active women prevent pregnancy, as well as those trying to get pregnant. It tracks mood, health, sex, exercise, birth control, ovulation, menstruation, fertility, etc.
Similar to the Eve App, the Kindara app, founded in 2010, tracks menstruation and ovulation in order to help woman get pregnant or help them prevent pregnancy. This app like Eve makes the natural family planning method of contraception more high tech.
5. Birth Control Startups
More so than any other innovation, on-demand birth control subscriptions are hitting the market in force since news of a possible Obamacare repeal. Last month, Nurx launched their new website, which enables women to get a birth control prescription and a three-month supply of pills delivered overnight. To subscribe, users simply fill out a health-related questionnaire. Then, a doctor reviews the answers, follows up if needed, and fills the prescription. Prescriptions, including shipping, are free with insurance or start as low as $15 for a three-month supply. The convenience and affordability of Nurx will hopefully reduce the disparity between women who need birth control and those who can’t get it. As research shows, women are more likely to use the pill if they already have it on hand and if it’s cheap and easy to obtain.
Since Nurx is relatively new, it only ships in California, New York, Pennsylvania, Virginia, Illinois, DC, and Washington. However, there are other telemedicine subscriptions that also provide accessible contraception, including Maven and Lemonaide, which are available in other states. Though limited, these startups are gaining momentum and spreading to other states. Ultimately, startups like Nurx intend to make birth control, as well as emergency contraception, on-demand, meaning access in only a few hours.
The Wearable Giving Women Real-Time Hormone Data, Clair!
For women, understanding hormonal health has always required inconvenient blood draws, urine tests, or guesswork — until now. In 2026, a Stanford-founded startup called Clair is preparing to launch the first wearable designed to continuously track women’s reproductive hormones in real time, with no needles required. Worn like a bracelet, the device uses 10 biosensors and AI to monitor over 500 biomarkers — reading skin temperature, heart rate, heart rate variability, and sleep patterns to estimate estrogen, progesterone, LH, and FSH levels throughout the day. Early testing across more than 40 women and 127 menstrual cycles showed 94% accuracy in cycle-phase classification. What makes Clair especially significant is who it was built for: women with PCOS, irregular cycles, and those navigating perimenopause — groups that most existing wearables have historically failed to serve. As CEO Jenny Duan put it, “Women have been making health decisions with almost no hormonal data. Imagine managing diabetes without ever checking glucose — that’s essentially what women have been asked to do.
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Updated on 4/1/2026